Front Lines Press
A field-tested playbook

Built on the Front Lines

Growing any business — from an 8-person call center to $40 million deals. Real people, real deals, real lessons. A book pulled from the job site.

Shik Han
Front cover of Built on the Front Lines by Shik Han
Part I · The Framework

Eight principles

  1. 01
    See

    Spot the opportunity everyone else walks past.

  2. 02
    Prove

    Show the numbers before you ask for a dollar.

  3. 03
    Structure

    Build the capital stack others say no to.

  4. 04
    Align

    Win buy-in from people who don't have to say yes.

  5. 05
    Systemize

    Scale the machine, not the heroics.

  6. 06
    Execute

    Perform under pressure without breaking the business.

  7. 07
    Leverage

    Spend the win on the next, bigger opening.

  8. 08
    Reinvest

    Grow the ecosystem, not just the balance sheet.

Part II · Apply the framework

Put the eight principles to work in your business

Book a focused 30-minute consultation with Shik Han. Bring your current challenge, and leave with a practical next move grounded in the Front Lines framework.

30 minutes · Zoom
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From the preface

Why I wrote this book

I did not set out to write a book about business growth. I set out, thirty years ago, to keep a job. I was twenty-two. I did not have a business degree. I did not have a mentor. What I had was a folding table in the corner of an outsourced call center, a headset that never quite fit right, and a stack of support tickets nobody else wanted.

That eight-person operation became twenty, then fifty, then a hundred and fourteen. I did not plan that growth. I built the multi-tiered support process the same way I'd built everything else — one ticket, one shift, one small fix at a time — and then I wrote the pattern down, because the same handful of moves kept working, in slightly different clothes, no matter how big the pile got.

I have been repeating it ever since: through IBM, a distributor merger, a financial analyst seat at a company that sold for two billion dollars, hotel developments lenders said couldn't be financed, and now a consulting practice that helps developers get their deals funded. Different industries, different capital stacks. The same underlying moves, over and over.

This book is that pattern, written down properly for the first time. — Shik Han

Contents

Chapter list

Eight chapters, one sequence. Read straight through, or return to the principle you are stuck on.

  • Preface: Why I Wrote This Bookp. 5
  • Introduction: The Front Linesp. 8
  • 01See the Opportunity Others Walk Pastp. 13
  • 02Prove It With the Numbers Before You Ask for a Dollarp. 25
  • 03Structure the Capital Others Say No Top. 36
  • 04Win Buy-In From People Who Don't Have to Say Yesp. 48
  • 05Scale the Machinep. 59
  • 06Execute Under Pressure Without Breaking the Businessp. 69
  • 07Spend the Winp. 80
  • 08Grow the Ecosystem, Not Just the Balance Sheetp. 89
  • Conclusion: Full Circlep. 98
  • Appendix: The Front-Lines Field Guidep. 103
Portrait of author Shik Han
About the author

Shik Han

From a call center in Boulder, Colorado to IBM's escalation desk, a due-diligence seat inside the Chase/JPMorgan merger, a hospitality holding company, and a $40 million hotel development major lenders refused to finance. He now runs a consulting practice helping developers get their deals underwritten and funded.

Sale
$2.35B
Development
$40M
Restaurant revenue
+66%
Back cover of Built on the Front Lines
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